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BMC 16 Principles of Marketing Exam 5 - 2020 | BMC16 Principles of Marketing Exam 5 - 100% Score
- Prüfung • 21 Seiten • 2021
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- 13,47 €
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BMC 16 Principles of Marketing Exam 5 – Summer 2020 
 Ashworth College 
 
Part 1 of 2 -	45.0/ 50.0 Points 
 
Question 1 of 40	2.5/ 2.5 Points 
Managers often start with	research and later follow with	research. 
A.	exploratory; explanatory 
 
B.	explanatory; exploratory 
C.	descriptive; exploratory 
 
D.	explanatory; descriptive 
Question 2 of 40	2.5/ 2.5 Points 
Brand	is the extent to which a consumer repeatedly purchases a given brand. 
A.	equity 
 
B.	knowledge 
C.	valuation 
 
D.	loyalt...
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BMC 16 Principles of Marketing Exam 3_2020 | BMC16 Principles of Marketing Exam 3 - Graded A
- Prüfung • 11 Seiten • 2021
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- 10,58 €
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BMC 16 Principles of Marketing Exam 3 _ 2020 
Ashworth College 
 
 
Part 1 of 1 -	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Frequent flier miles are an example of	programs. 
A.	customer differentiation 
 
B.	customer identification 
C.	loyalty 
 
D.	customer lifetime 
Question 2 of 20	5.0/ 5.0 Points 
FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of usin...
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